BLACKPINK ROSE has shattered records in the fashion realm, standing shoulder to shoulder with iconic figures of the industry. Her unparalleled achievement marks her as the sole Asian artist to amass an extraordinary $550 million in Earned Media Value (EMV), cementing her as a powerhouse influencer in fashion. Over the span of two years, her partnership with esteemed brands like Yves Saint Laurent, Tiffany & Co., and Rimowa has not only solidified her status but has also placed her in the elite league, sharing the spotlight with Kim Kardashian as the only individuals to reach such a remarkable financial milestone.
BLACKPINK Rose’s remarkable accomplishment has ignited a surge of pride and jubilation not only within Korea but also among fans worldwide. Her triumph is being hailed as a monumental milestone, with countless lauding her as the foremost figure in propelling international sales and enhancing the prominence of Asian artists within the fashion sphere. Viewed as a groundbreaking force, her unprecedented impact serves as a testament to her talent, perseverance, and the expanding reach of K-pop icons, transcending boundaries and leaving an indelible mark on global culture and fashion.
#ROSÉ has generated more than $550 MILLION in EMV for the brands she represents in the last two years, making her the:
— BLΛCKPIИK GLOBAL FANBASE (@BLACKPINKGLOBAL) January 28, 2024
— FIRST artist to do so
— FIRST Asian to do so
— FIRST Korean act to do so
— SECOND person (overall) to do so#블랙핑크 #로제 @BLACKPINK pic.twitter.com/ayAPtOgA6J
#ROSÉ has generated over $550 MILLION in EMV for her brands during the last two years, making her the FIRST and ONLY Artist to do so.
— BP Hall of Fame (@BPHallOfFame) January 27, 2024
Overall, she is second only to Kim Kardashian who is the ONLY other person to have surpassed this mark. pic.twitter.com/si4qo9Fcn5
📊#ROSÉ has generated over $550 MILLION in EMV for her brands in the last two years. Making her the:
— 𝐬𝐚𝐦 || 𝐁𝐏 𝐒𝐓𝐀𝐓𝐒✧ (@SAMBLlNK) January 28, 2024
🥇FIRST artist to do so
🥇FIRST Asian to do so
🥇FIRST Korean act to do so
🥈SECOND overall person to do so pic.twitter.com/AutlAlcGcY
#ROSÉ has generated over $550 million in EMV [Earned Media Value] for her brands during the last two years (the second overall since Kim Kardashian).
— Worldwide BLIИK (@WorldwideBLINK) January 28, 2024
She becomes the FIRST:
•Musician to do so.
•Asian Person to do so.
•Korean Person to do so.#BLACKPINK @BLACKPINK pic.twitter.com/HPvQYaIZwG
#ROSÉ has generated over $550 MILLION in EMV for her brands (@TiffanyAndCo @YSL @SulwhasooUS @RIMOWA) during the last two years, making her the FIRST and ONLY Artist to do so.#TiffanyxROSÉ #ROSÉxSaintLaurent #ROSÉxSulwhasoo #ROSÉxRIMOWA pic.twitter.com/6H0QbGxG6A
— ROSÉ DIARY (@roseannediary97) January 28, 2024
In a momentous event on October 1, 2023, Rosé created a frenzy with the global release of the Tiffany Lock ROSÉ Edition, which swiftly sold out on the company’s website within a mere six minutes. Owing to her immense appeal, the superstar generated an astonishing $36.4 million in revenue at the Vision & Virtuosity exhibition event, further solidifying her status as a formidable force in the fashion industry.
In 2022, Rosé’s influence contributed to an impressive 13% of the Earned Media Value (EMV), as indicated by a survey conducted by Lefty & Karla Otto, a prominent Influencer Marketing and Analytics firm. Fast forward to 2023, during the prestigious New York, London, Milan, and Paris fashion weeks, the BLACKPINK member amassed a remarkable total earned media value (EMV) of approximately $27 million ($27,310,640), further showcasing her undeniable impact and significance within the fashion industry.
According to Lefty, Saint Laurent emerged as the most buzzed-about show in 2023, largely attributed to its star-studded front row. Notably, Rosé played a pivotal role in this, single-handedly securing $28 million in Earned Media Value (EMV). Her two Instagram posts alone contributed a staggering 35% of the total EMV, amounting to $9.9 million. This highlights Rosé’s significant influence in amplifying the brand’s visibility and generating immense traction across social media platforms.
A report by the impact analytics firm WeArisma revealed that the gatherings along the French Riviera in June 2023 resulted in the generation of several million euros in media value. Notably, an online post showcasing Rosé in a striking black Yves Saint Laurent gown on the prestigious Cannes red carpet garnered an impressive media value of $6.6 million in June 2023. This underscores Rosé’s undeniable influence and the significant impact of her appearances on esteemed platforms such as the Cannes Film Festival.
Furthermore, thanks to Rosé, Tiffany’s marketing strategy and concept have proven to be highly successful in terms of financial gain. Moreover, according to an announcement made by LVMH (LVMH Moët Hennessy Louis Vuitton) in January 2023, 2022 marked a record-breaking year for the prestigious jewelry brand. This underscores Rosé’s instrumental role in driving unprecedented success for Tiffany and further solidifies her status as a significant influencer in the fashion and luxury industries.
It’s worth mentioning that on September 30, 2023, Lefty’s algorithms, which are designed to pinpoint and recognize the most influential figures worldwide, along with comprehensive trends and analysis within the high-end jewelry sector, singled out the BLACKPINK member as one of the foremost global influencers. This recognition underscores Rosé’s significant impact and prominence on a global scale, solidifying her position as a key influencer in the realm of luxury and fashion.
Congratulations to BLACKPINK ROSE!