FEBRUARY’S Girl GROUP BRAND REPUTATION RANKINGS REVEALED

The Korean Business Research Institute has revealed February’s Girl Group Brand Reputation Rankings!

The rankings were established by analyzing consumer engagement, media visibility, social media interaction, and community engagement metrics of different girl groups. This analysis utilized large sets of data collected between January 11 and February 11.

(G)I-DLE surged to the forefront of the rankings this month with an impressive brand reputation index of 5,108,516, showcasing a remarkable 149.16 percent surge in their score compared to January. Key phrases associated with the group in the keyword analysis included “Super Lady,” “Soyeon,” and “YouTube,” while terms like “strong,” “glamorous,” and “powerful” ranked highest among related terms. Moreover, the analysis of (G)I-DLE’s positivity-negativity ratio indicated an overwhelmingly positive reception, with a score of 95.88 percent.

In the latest rankings, IVE secured the second position with a notable brand reputation index of 3,288,945 for February.

TWICE ascended to the third position, achieving a brand reputation index of 3,081,489, which reflects a 20.77 percent increase in their score compared to the previous month.

LE SSERAFIM advanced to fourth place in the rankings, attaining a brand reputation index of 2,989,993. This represents a substantial 24.04 percent upsurge in their score compared to January.

Finally, BLACKPINK secured the fifth position with a brand reputation index of 2,889,685 for February, narrowly trailing behind LE SSERAFIM.

Here’s the top 30 ranking for this month:

1. (G)I-DLE
2. IVE
3. TWICE
4. LE SSERAFIM
5. BLACKPINK
6. aespa
7. NewJeans
8. Red Velvet
9. OH MY GIRL
10. Girls’ Generation
11. Apink
12. NMIXX
13. BABYMONSTER
14. H1-KEY
15. ITZY
16. WJSN
17. ALICE
18. cignature
19. MAMAMOO
20. STAYC
21. APRIL
22. fromis_9
23. Girl’s Day
24. Dreamcatcher
25. Ladies’ Code
26. EXID
27. LOONA
28. CLASS:y
29. Kep1er
30. woo!ah!