The Korean Business Research Institute has unveiled the brand reputation rankings for advertisement models for the month of August. The rankings are determined through a comprehensive analysis of consumer behavior, utilizing big data collected over the period from July 2 to August 2.
To calculate the brand reputation index, the institute evaluated four key factors for each advertisement model: participation, communication, media presence, and social value. These factors were analyzed to reflect how each model interacts with and influences their audience.
Topping this month’s list is Lim Young Woong, who achieved an impressive brand reputation index of 2,399,824. This marks a significant 20.49 percent increase in his score compared to July, underscoring his growing influence and popularity in the advertising domain.
This ranking provides valuable insights into the effectiveness and reach of advertisement models, highlighting those who have successfully captivated consumer interest and engagement over the past month.
Ma Dong Seok climbed to the second spot this month, experiencing a 45.41 percent surge in his brand reputation index, which brought his total score for August to 1,528,728.
Yoo Jae Suk advanced to third place, achieving a brand reputation index of 1,474,005, which represents a 16.68 percent increase in his score from last month.
Meanwhile, Byeon Woo Seok secured a close fourth place with a brand reputation index of 1,429,189.
Finally, soccer star Son Heung Min completed the top five with a brand reputation index of 1,166,566, reflecting a 44.01 percent increase in his score since July.
Here are the top 30 for this month:
- Lim Young Woong
- Ma Dong Seok
- Yoo Jae Suk
- Byeon Woo Seok
- Son Heung Min
- ASTRO’s Cha Eun Woo
- Lee Jung Jae
- BTS
- IVE
- SEVENTEEN
- Kim Jong Kook
- Kim Soo Hyun
- Lee Hyori
- Ryu Hyun Jin
- IU
- Lee Chan Won
- Son Suk Ku
- aespa
- RIIZE’s Wonbin
- Young Tak
- Gong Yoo
- Kim Yuna
- Lee Byung Hun
- Red Velvet
- ILLIT
- Park Seo Joon
- Park Bo Gum
- NCT
- LE SSERAFIM
- Girls’ Generation’s Taeyeon